The Yellow Blog - Free Marketing Advice

Getting started with Google Shopping…

By Rob Russell There’s no denying that Google has been at the forefront of digital marketing for what feels like forever – and it certainly doesn’t show any signs of stopping. From only the Search and Display Network way back

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How to improve your copywriting

Do you want to find out how to improve your copywriting?  In this blog we have a breakdown of how we plan for writing marketing copy, how to write effectively and how to double check what you are doing is

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The RULES of marketing in 2019

Watch a section from a recent marketing seminar from Yellow Marketing Director David Roberts. In this video, Dave explains the ‘new rules’ of marketing. These strategies are lessons learnt over more than 1000 marketing projects – what works, what doesn’t work

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How to do your own photography

Yellow Marketing Programme Director Keith Lupton started his career as a photographer and has been on hundreds of photo shoots for a variety of clients. As cameras become cheaper and quality gets higher, you can now produce high quality images

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Basics of Facebook advertising

Facebook is the best targeting tool on the internet. No other platform has such detailed information about it’s users – and you can take advantage of that knowledge through their pay per click platform. Yellow MD David Roberts explains the

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The importance of website headlines

‘Welcome’ is not an effective headline for a website. Like in a newspaper, headlines are what makes you decide if you want to read on or not. Yellow MD David Roberts explains the importance of a good website headline. https://www.youtube.com/watch?v=99VtrFxXLyw

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The website conversion checklist

In this seminar, Yellow Marketing Programme MD David Roberts explains a checklist that helps you guarantee better results from your website. If you are spending money sending traffic to your website and not getting leads, it is the websites fault

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How email marketing is evolving

As open rates are dropping (mainly due to inbox filters being a bit more strict and putting more emails in the junk) we can also use email to help the rest of our campaigns by using it as a tool

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Finding the right audience on Twitter

You can have millions of followers on Twitter but if none of them are your target audience and would never by from you then that following is useless! In this video, Yellow Marketing Programme MD David Roberts explains how to

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Social media – Posting the right content

Yellow Managing Director David Roberts explains what content is most effective on social media. Most people try social media for a few months and get no sales from it and then abandon it. However, Social media is designed to tickle

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Why you need to humanise your marketing

People want to work with people – not a logo. Now more than ever, with the invention of things like social media and reality TV, people want to know the humans behind your business. If you are not approachable, why

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Rules For A Successful Blog

A blog on your website that is full of problem solving advice can help you grow a following, regularly bring people back to your website and also raise your status as a expert in the industry. This video is an interview

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How to add URGENCY to your marketing

If you don’t give people a REASON to contact you TODAY….they won’t. They will wait until they are not busy or wait util payday – but forget it instead of doing either. Yellow Marketing Programme’s David Roberts explains how to

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Marketing on a budget

When on a limited marketing budget, most businesses don’t know where to start. In this video, Yellow MD David Roberts recommends where to start for quick results in your marketing without having to dive into your budget too much. If

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3 rules for writing press releases

If you want to get your business in the press, you need to produce press releases that journalists want – the correct structure, the right subject matter and a story worth reading. In the video below, Yellow’s Steph Bewley takes

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The future of lead generation

The old way of sending people to a landing page, getting their email address and then sending them autoresponders until they buy DOESN’T WORK ANYMORE. The amount of people filling out data capture forms are dwindling and autoresponders are being

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