Rules For A Successful Blog
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A blog on your website that is full of problem solving advice can help you grow a following, regularly bring people back to your website and also raise your status as a expert in the industry. This video is an interview … Read More

How LIVE CHAT on your website can get you more leads
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Have you ever tried live chat on your website? It is now free, easy and effective. It also removes a lot of time wasters on the phone! Yellow Marketing Programme’s David Roberts explains how live chat can make a big … Read More

Effective targeting – Why you need to choose a niche target audience
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Selling to everyone is now essentially selling to no one. You now have to talk to specific target audiences about their specific problems. Your target audience wants to know what’s in it for THEM – not everyone. Yellow’s MD David … Read More

How to target high earners in Facebook advertising
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Its creepy how much facebook knows about us! But it can be really helpful for targeting in marketing. No other tool online has as much personal details of users. If you have a product or service that only appeals to … Read More

Are you committing the ultimate sin of marketing?
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There is a common mistake that most businesses are guilty of and it could be effecting your marketing in a massive way. We call it the ‘Ultimate sin of marketing’. Yellow MD David Roberts explains how you can instantly improve … Read More

How to add URGENCY to your marketing
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If you don’t give people a REASON to contact you TODAY….they won’t. They will wait until they are not busy or wait util payday – but forget it instead of doing either. Yellow Marketing Programme’s David Roberts explains how to … Read More

The rules for effective direct mail in the digital age
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Direct mail is still one of the most effective ways of bringing in B2B clients as long as you follow some rules. Yellow Marketing Programme’s David Roberts explains how direct mail can be a highly effective tool in today’s digital … Read More

How YouTube PPC ads can be used by any business
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YouTube targeted pay per click advertising has become an amazing tool for growing your online presence and it is amazingly cheap at the moment! In this video, Yellow MD David Roberts explains how your business can get leads from YouTube … Read More

Marketing on a budget
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When on a limited marketing budget, most businesses don’t know where to start. In this video, Yellow MD David Roberts recommends where to start for quick results in your marketing without having to dive into your budget too much. If … Read More

Why having a complicated website can ruin your marketing
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Trying to be too ‘clever’ with your website is just going to put people off – people are creatures of habit and attention spans are dwindling, so having complicated navigation on your website is going to affect sales. The book … Read More

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