Looking to optimise your digital efforts to stand out amongst the crowd? The digital landscape for Search Engine Optimisation (SEO) changes drastically on a regular basis and sometimes it can be hard to keep track. Yellow Marketing can help you achieve your organic ranking DREAMS and drive traffic to your website!
“The best place to hide a dead body is page 2 of Google”
As a digital marketing agency, we understand how important those top ranking search results on Search Engines are. We help your business by immersing ourself in your organisation, getting to know your industry, your customers and your competitors to develop a highly-effective strategy across a number of mediums.
We will analyse your own and your competitors website. A full audit of your website will flag up any issues and warnings (such as broken links and duplicate content) on your website.This data will also allow us to review gaps in your competitors strategies and help us build an effective strategy for your business.
We’ll take care of all the issues and errors found in your initial site audit – improving your website health! Technical SEO can be mainly seen through the website source code, which is constantly scanned by search engines! This includes the likes of HTTPS requests, title tags, broken links and duplicate meta data.
With the advent of the Google Penguin algorithm back in 2013, ‘toxic backlinks’ are penalised by Google and have an impact on your organic rankings. As of 2021, it’s very much the quality of links rather than the quantity. We will review and ultimately ‘clean-up’ your toxic backlinks and notify Google of this through a ‘Disavow’ list.
Link building is an important part of any effective strategy. After reviewing any toxic links to your website, we would look to build relationships with authoratitive sites and gain links for referrals and awareness. We take the time to reach out to a number of authoratative sites in your industry to compile a list of quality backlinks.
Effective, relevant and optimised blog posts based off the most talked about topics in your industry – initially compiled in a month-by-month content calendar. It’s one thing to write an article in the hopes of captivating your audience, but you need to implement a content marketing strategy to maximise ranking opportunities.
Want to drive more organic footfall to your business? With an effective Local campaign we’ll ensure your website is optimised for your local area and also guarantee your business details can be found in a number of online directories such as Google My Business, Yell.com, Amazon Alexa and more!
Register your interest for a FREE Audit today!
At Yellow, we take the time to understand your business and your industry. With a portfolio of over 100 clients, we’re no strangers to immersing ourselves in your company objectives and goals.
Unlike other agencies, we take the time to clue you in on what we’ve changed, why we’ve changed it and how you or your colleagues can maintain these internally after your project comes to an end!
Each month, you will receive the following support from your account manager (as required):
What our clients say
We’ve had the pleasure of working with some amazing companies over the years – here’s what a few of them had to say about us!
“Our Google campaigns were so effective we made £15,000 from a campaign that cost us £200”
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