In addition to the massive of marketing you get on the Yellow Marketing Programme, for a limited time we are also providing work to help push your website up Google rankings.

Including the following work:

Audit the current website performance

We will audit and fix any problems with the following that Google will be looking for:

• Relative performance
• Performance benchmarking
• Site inclusion
• Link and domain popularity
• Site speed
• Page metrics v key term metrics
• Benchmarking content performance
• Mobile vs desktop
• Page performance

Run a competitor analysis

Identifying key competition and running an extensive competitor analysis to understand how difficult or easy an SEO strategy may be.

Keyword Research

We carry out detailed keyword research: identifying where real opportunity lies in your keyword data. Sometimes the biggest and cheapest wins exist in ranking for keywords that are related to (or extensions of) your keyword as the market demand is much more relative to your service.

On Page SEO

Deciding which keywords/phrases to go after can be difficult, but we will have to prioritise. Factors affecting our decision will be:

• Search volume
• Relevance
• Intent
• Strength of competition

We will evaluate and provide recommendations on the following:

• Page titles
• Content headings
• Body content
• Meta description
• Image optimisation
• Social sharing
• Internal linking
• User-generated content

Landing Page Optimisation

We will evaluate and provide recommendations to improve your on-page conversion.

Local SEO

We will look to optimise for rankings within your local regions through means of directory listings, reviews and on-page SEO

Content Marketing

Using keyword research and month-by-month topic research, we will create SEO-heavy blog content with the aim of improving rankings for desired keywords/phrases along with trending topics.