MEET YOUR NEW MARKETING DEPARTMENT...
David Roberts
Director – Head of Strategy
What do you enjoy about your role at Yellow?
Being able to take an idea that was once scribbled on a piece of paper and turn it into a fully realised marketing campaign which turns the idea into customers for our clients.
If you were going to give one piece of marketing advice what would it be?
Concentrate on what you do differently to the competition. What they can’t do. That is what makes people decide you are the supplier for them. If everyone says the same thing, customers just look for the cheapest option.
Favourite movie quote:
‘Gentlemen! You can’t fight in here. This is the war room!’ – The President, Dr Strangelove
Shaun Bishop
Director – Head of Production
What do you enjoy about your role at Yellow?
I love getting to know peoples businesses. Over the years we’ve worked with businesses big and small in a range of industries and I love becoming part of the team.
If you were going to give one piece of marketing advice what would it be?
Use VIDEO! If you’re not using it, you’re already behind the competition. Start small with videos made with your own phone then progress to a professional outfit (like Yellow) to produce something spectacular!
Favourite movie quote:
‘All these moments will be lost in time, like tears in rain’ – Roy Batty, Blade Runner
Keith Lupton
Director – Head of Design & Photography
What do you enjoy about your role at Yellow?
Working closely with the clients and watching the projects come to life. From the first initial meeting to the delivery of the final production.
If you were going to give one piece of marketing advice what would it be?
Get your clients to sell your products/ service for you. Client stories and testimonials are a great way of doing this. So fill your website, social and marketing materials with testimonials to prove just how good you are.
Favourite movie quote:
‘I ain’t got time to bleed’ – Blain, Predator
Scott Bishop
Director – Head of Post Production
What do you enjoy about your role at Yellow?
The creativity and day-to-day learning. The days of simply setting up an advert and watching the money stream in are over, and the advertising world has become far more competitive. This means you have to be more creative each and every day to keep your audiences’ attention.
If you were going to give one piece of marketing advice what would it be?
Track EVERYTHING! There’s no sense in spending money on marketing material when you can’t see whether or not it’s working.
Favourite movie quote:
“Mr. Madison what you’ve just said is one of the most insanely idiotic things I’ve ever heard. At no point in your rambling, incoherent response were you even close to anything that could be considered a rational thought. Everyone in this room is now dumber for having listened to it. I award you no points… and may God have mercy on your soul” – The Principle, Billy Madison
Jenny Dawson
Head of Marketing
What do you enjoy about your role at Yellow?
Watching and helping the team grow. It’s exciting to see how Yellow is growing fast and being able to produce more and more exciting projects for our clients.
If you were going to give one piece of marketing advice what would it be?
Don’t be fixated on bringing in new customers. Do you need more customers or more business? If you need more business, do marketing to your current customers first as they already trust you – making it ten times easier/cheaper to get business from them, rather than strangers.
Favourite movie quote:
“Great Scott” – Dr Emmett Brown, Back to The Future
Robert Russell
Digital Marketing Coordinator
What do you enjoy about your role at Yellow?
I love the fact that no two days are the same. It keeps me on my toes and means I never get bored!
If you were going to give one piece of marketing advice what would it be?
Marketing and marketing techniques are always changing. Stay ahead of the curve and always try to improve and increase your skill set.
Favourite movie quote:
“It is not our abilities that show what we truly are. It is our choices.” – Albus Dumbledore, Harry Potter And The Chamber Of Secrets
Adam Gee
Designer
What do you enjoy about your role at Yellow?
As a designer I enjoy working for different people and helping businesses to stand out from the competition with professional designs that aid their marketing.
If you were going to give one piece of marketing advice what would it be?
Always keep in the mind the job of the marketing piece and don’t fixate too much on the way things look.
Favourite movie quote:
‘They mostly come out a night, mostly!’ – Newt, Aliens
Andy Howarth
Sales Executive
What do you enjoy about your role at Yellow?
We all work together as a team and it’s great to be able to work with the Director’s each day and bring our ideas to the table.
If you were going to give one piece of marketing advice what would it be?
Always follow up. Not planning following up to your marketing and sales is a HUGE mistake.
Favourite movie quote:
‘The saddest thing in life is wasted talent’ – Lorenzo, A Bronx Tale
Becca Fadden
Marketing Executive
What do you enjoy about your role at Yellow?
That every day is different! The job never gets boring because there’s so many different things to do for different clients!
If you were going to give one piece of marketing advice what would it be?
Focus on your target audience and fine tune your marketing to their wants and needs. There’s no point sending direct mail if your audience spend most of their time online, and vice versa.
Favourite movie quote:
‘Never let the fear of striking out keep you from playing the game ‘ – Samantha Martin, A Cinderella Story
Charlie Coakley
Graphic Designer
What do you enjoy about your role at Yellow?
As a Graphic Designer working at yellow I have the chance to work with a variety of clients all wanting different things out of there campaigns. Being able to switch to so many different industries and create solutions to there problems is a lot of fun.
If you were going to give one piece of marketing advice what would it be?
Stick to your target market. Trying to reach a different target market is fine but do it gradually so its not such a big shock to your current clientele, try and not sideswipe people with a drastic change you might end up losing your loyal customers.
Favourite movie quote:
“Who’s got The Throat-Slitter?” M. Gustave, The Grand Budapest Hotel)
Lynsey Vergauwe
Marketing Executive
What do you enjoy about your role at Yellow?
You get to work directly with your clients and decide what projects to undertake. There is a pressure to perform your very best, but to see the desired results come in when launching a new campaign is extremely rewarding
If you were going to give one piece of marketing advice what would it be?
Try a bit of everything in marketing, especially when you are just starting out. There are so many directions you can specialise in: PR, Event, Social Media, PPC, Copywriting, … Having a bit of expertise in all of them will help you find your strong point and improve your career opportunities.
Favourite movie quote:
“You know what they put on French fries in Holland instead of ketchup?”, “What?”, “Mayonnaise.” “God damn!”, “I seen them do it, man, they ****ing drown them in that sh**.” – Jules & Vincent, Pulp Fiction. (I love mayonnaise)
Lucy Slater
Marketing Executive
What do you enjoy about your role at Yellow?
I like how each client has different priorities, which allows me to implement new marketing techniques and differentiate for different audiences for each campaign.
If you were going to give one piece of marketing advice what would it be?
Be willing to take a risk with your marketing; if you can take risks, those are the campaigns that will pay off the most.
Favourite movie quote:
‘’uhm. Well they’re showing a lot of florals right now so I was thinking…’’
“Florals? For spring? Ground breaking.’’ – Miranda Priestly, Devil wears Prada
Zoe Marcar
Marketing Executive
What do you enjoy about your role at Yellow?
As a Marketing Exec working at Yellow, the thing I love most is the fact that no two days are the same, whether that’s speaking to different clients, coming up with new ideas, or problem solving. I like being as creative as possible with my job and finding new ways to do things. Marketing is a very fact paced job so it definitely keeps you on your toes
If you were going to give one piece of marketing advice what would it be?
If I were to give one piece of marketing advice to a client it would be to not be always be 100% sales oriented, create educational and engaging content. Marketing is all about building a brand, not just selling!
Favourite movie quote:
” Surely you can’t be serious” “I am serious … and don’t call me Shirley.” – Dr Rumack, Airplane!
Joe Edge
Marketing Executive
What do you enjoy about your role at Yellow?
That my work is making a difference to a business! There’s no better feeling than watching a campaign that you’ve worked on achieve great results for the client. It’s also so interesting to learn about the diverse array of industries that my clients are a part of.
If you were going to give one piece of marketing advice what would it be?
Experimentation is essential to success. Marketing is like a science, you observe, you test and you make conclusions. You will never find out what resonates the most with your target market until you’ve tested different solutions!
Favourite movie quote:
”Yesterday is history, tomorrow is a mystery, but today is a gift. That is why it is called the present.” Master Oogway, Kung Fu Panda
Darcey Lockyer
Marketing Executive
What do you enjoy about your role at Yellow?
The thing I enjoy most about my role in Yellow is the diversity of the role. There is always something new and exciting to be working on from socials to Ads to working with the designers. No day is the same.
If you were going to give one piece of marketing advice what would it be?
Be specific with who you are wanting to target with your marketing. Marketing to everyone is marketing to no one. Target the people you know are interested in your product / service.
Favourite movie quote:
“It was not my intention to do this in front of you. For That, I’m sorry. But you can take my word for it… Your mother had it comin’!” -The Bride, Kill Bill
Ffion Colton
Marketing Executive
What do you enjoy about your role at Yellow?
The diversity in my role and the clients I work with. No two days are the same. We all work together as a team so I am able to get involved with a variety of businesses and their campaigns in addition to my own clients.
If you were going to give one piece of marketing advice what would it be?
The customer journey can vary for each specific business, focus on where your customers/target market are and work to deliver the right message to them at the right time. Some may have never heard of your brand; others may have just purchased from you. Each of these customers are at various stages of the funnel and so the same medium/message will not apply to both.
Favourite movie quote:
“Seems there are Irish people everywhere, or people who want to be” Million Dollar Baby