MEET YOUR NEW MARKETING DEPARTMENT...
David Roberts
Director – Head of Strategy
What do you enjoy about your role at Yellow?
Being able to take an idea that was once scribbled on a piece of paper and turn it into a fully realised marketing campaign which turns the idea into customers for our clients.
If you were going to give one piece of marketing advice what would it be?
Concentrate on what you do differently to the competition. What they can’t do. That is what makes people decide you are the supplier for them. If everyone says the same thing, customers just look for the cheapest option.
Favourite movie quote:
‘Gentlemen! You can’t fight in here. This is the war room!’ – The President, Dr Strangelove
Shaun Bishop
Director – Head of Production
What do you enjoy about your role at Yellow?
I love getting to know peoples businesses. Over the years we’ve worked with businesses big and small in a range of industries and I love becoming part of the team.
If you were going to give one piece of marketing advice what would it be?
Use VIDEO! If you’re not using it, you’re already behind the competition. Start small with videos made with your own phone then progress to a professional outfit (like Yellow) to produce something spectacular!
Favourite movie quote:
‘All these moments will be lost in time, like tears in rain’ – Roy Batty, Blade Runner
Keith Lupton
Director – Head of Design & Photography
What do you enjoy about your role at Yellow?
Working closely with the clients and watching the projects come to life. From the first initial meeting to the delivery of the final production.
If you were going to give one piece of marketing advice what would it be?
Get your clients to sell your products/ service for you. Client stories and testimonials are a great way of doing this. So fill your website, social and marketing materials with testimonials to prove just how good you are.
Favourite movie quote:
‘I ain’t got time to bleed’ – Blain, Predator
Scott Bishop
Director – Head of Post Production
What do you enjoy about your role at Yellow?
The creativity and day-to-day learning. The days of simply setting up an advert and watching the money stream in are over, and the advertising world has become far more competitive. This means you have to be more creative each and every day to keep your audiences’ attention.
If you were going to give one piece of marketing advice what would it be?
Track EVERYTHING! There’s no sense in spending money on marketing material when you can’t see whether or not it’s working.
Favourite movie quote:
“Mr. Madison what you’ve just said is one of the most insanely idiotic things I’ve ever heard. At no point in your rambling, incoherent response were you even close to anything that could be considered a rational thought. Everyone in this room is now dumber for having listened to it. I award you no points… and may God have mercy on your soul” – The Principle, Billy Madison
Jenny Dawson
Head of Marketing
What do you enjoy about your role at Yellow?
Watching and helping the team grow. It’s exciting to see how Yellow is growing fast and being able to produce more and more exciting projects for our clients.
If you were going to give one piece of marketing advice what would it be?
Don’t be fixated on bringing in new customers. Do you need more customers or more business? If you need more business, do marketing to your current customers first as they already trust you – making it ten times easier/cheaper to get business from them, rather than strangers.
Favourite movie quote:
“Great Scott” – Dr Emmett Brown, Back to The Future
Robert Russell
Digital Marketing Coordinator
What do you enjoy about your role at Yellow?
I love the fact that no two days are the same. It keeps me on my toes and means I never get bored!
If you were going to give one piece of marketing advice what would it be?
Marketing and marketing techniques are always changing. Stay ahead of the curve and always try to improve and increase your skill set.
Favourite movie quote:
“It is not our abilities that show what we truly are. It is our choices.” – Albus Dumbledore, Harry Potter And The Chamber Of Secrets
Adam Gee
Designer
What do you enjoy about your role at Yellow?
As a designer I enjoy working for different people and helping businesses to stand out from the competition with professional designs that aid their marketing.
If you were going to give one piece of marketing advice what would it be?
Always keep in the mind the job of the marketing piece and don’t fixate too much on the way things look.
Favourite movie quote:
‘They mostly come out a night, mostly!’ – Newt, Aliens
Andy Howarth
Sales Executive
What do you enjoy about your role at Yellow?
We all work together as a team and it’s great to be able to work with the Director’s each day and bring our ideas to the table.
If you were going to give one piece of marketing advice what would it be?
Always follow up. Not planning following up to your marketing and sales is a HUGE mistake.
Favourite movie quote:
‘The saddest thing in life is wasted talent’ – Lorenzo, A Bronx Tale
Becca Fadden
Marketing Executive
What do you enjoy about your role at Yellow?
That every day is different! The job never gets boring because there’s so many different things to do for different clients!
If you were going to give one piece of marketing advice what would it be?
Focus on your target audience and fine tune your marketing to their wants and needs. There’s no point sending direct mail if your audience spend most of their time online, and vice versa.
Favourite movie quote:
‘Never let the fear of striking out keep you from playing the game ‘ – Samantha Martin, A Cinderella Story
Liv Murphy
Marketing Executive
What do you enjoy about your role at Yellow?
It doesn’t feel like work! Having a place to do what I enjoy and being able to do it with such a strong team makes every day enjoyable.
If you were going to give one piece of marketing advice what would it be?
Don’t try and put yourself everywhere, just because someone else is using Instagram doesn’t mean your target audience are there. Spend more time focusing on where YOUR target audience are, rather than what is the new, cool platform to be on.
Favourite movie quote:
“Ugh, as if!” – Cher, Clueless
Stephen Vaughan
Marketing Executive
What do you enjoy about your role at Yellow?
Definitely the team. It’s important to have a good support system around you with people to bounce ideas off or lend a hand when you need it is invaluable when working in marketing.
If you were going to give one piece of marketing advice what would it be?
I’m big on planning and putting time into research. Marketing to everybody is marketing to nobody, you’ve got to know exactly who you’re marketing to, how you’re going to do it and why they should care.
Favourite movie quote:
“May the force be ever in your favour, Mr Potter.” – Gandalf, The Shawshank Redemption (hmm…We don’t think this is a real one)
Charlie Coakley
Marketing Executive
What do you enjoy about your role at Yellow?
As a Graphic Designer working at yellow I have the chance to work with a variety of clients all wanting different things out of there campaigns. Being able to switch to so many different industries and create solutions to there problems is a lot of fun.
If you were going to give one piece of marketing advice what would it be?
Stick to your target market. Trying to reach a different target market is fine but do it gradually so its not such a big shock to your current clientele, try and not sideswipe people with a drastic change you might end up losing your loyal customers.
Favourite movie quote:
“Who’s got The Throat-Slitter?” M. Gustave, The Grand Budapest Hotel)
Lynsey Vergauwe
Marketing Executive
What do you enjoy about your role at Yellow?
You get to work directly with your clients and decide what projects to undertake. There is a pressure to perform your very best, but to see the desired results come in when launching a new campaign is extremely rewarding
If you were going to give one piece of marketing advice what would it be?
Try a bit of everything in marketing, especially when you are just starting out. There are so many directions you can specialise in: PR, Event, Social Media, PPC, Copywriting, … Having a bit of expertise in all of them will help you find your strong point and improve your career opportunities.
Favourite movie quote:
“You know what they put on French fries in Holland instead of ketchup?”, “What?”, “Mayonnaise.” “God damn!”, “I seen them do it, man, they ****ing drown them in that sh**.” – Jules & Vincent, Pulp Fiction. (I love mayonnaise)