yELLOW MARKETING Programme

A FULL MARKETING, DESIGN, SOCIAL, PPC & VIDEO DEPARTMENT FOR LESS THAN HIRING ONE PERSON IN-HOUSE...

"our online presence has improved massively, with social engagement, website traffic and customer numbers all rising.”
Vish Ravrani
harrold opticians
“We learned more in 3 hours with Yellow than we had across the last year working in the industry!”
Alissa Austin
Blacksheep marketing
“Our Google campaigns were so effective we made £15,000 from a campaign that cost us £200”
Ann Kerr
STINKY STUFF rketings

THE YELLOW MARKETING PROGRAMME

WHATS INCLUDED IN THE
MARKETING PROGRAMME?

INCLUDED IN THE PRICE #1: Direct Marketing

Would you like more sales from your current customers and leads? Yellow will send effective direct marketing campaigns using
email, direct mail and text/SMS to your database. If you are lacking a decent contact list, we will help build one using content
marketing & data capture techniques to build an effective list that we can market directly to in upcoming campaigns.
We also use your database of email addresses as ‘custom audiences’ in social media ads, YouTube ads and banner advertising.

EMAIL MARKETING | DIRECT MAIL | SMS NOTIFICATIONS | CUSTOM AUDIENCES IN PAY PER CLICK ADVERTISING

INCLUDED IN THE PRICE #2: Social Media, Content Marketing & Press Releases

We help you grow a relationship with your audience, so you are always at the front of their mind when they start to
decide which company to choose from. You will post interesting, engaging and problem solving content that helps your
audience know you are THE trusted expert in the industry and your competition is not!

  • IMPROVEMENT OF SOCIAL MEDIA PROFILES
  • POSTING CONTENT EVERY 2 DAYS – FACEBOOK, LINKEDIN, TWITTER & INSTAGRAM
  • ENGAGE WITH FOLLOWERS AND GROW YOUR FOLLOWING
  • UP TO 4 BLOGS / ARTICLES WRITTEN PER MONTH FOR WEBSITE
  • ARTICLES TURNED INTO PRESS RELEASES AND SENT TO TRADE JOURNALISTS

INCLUDED IN THE PRICE #3: Paid Traffic & Advertising

Increase traffic to your website with QUALITY pre-targeted visitors who are more interested in your services.
Yellow target people by their demographic, job title, age, interests, shopping history etc and we also increase your
remarketing advertising (anyone who visits your website will see adverts for you on other websites that advertise).


GOOGLE ADWORDS SET UP & MANAGEMENT | FACEBOOK PPC ADS | LINKEDIN PPC ADS | YOUTUBE PPC ADS |
GOOGLE SHOPPING | REMARKETING | GOOGLE BANNER ADVERTISING | WEBSITE MANAGEMENT

INCLUDED IN THE PRICE #4: Video Production and Photography

Yellow’s in-house camera operators, editors, photographers and animators produce high quality video and photography using tv / cinema standard equipment. Typical marketing companies have no where near the level of facilities Yellow offer or the experience of producing over 2000 videos.

  • A DAY (OR 2 HALF DAYS) OF FILMING EVERY 3 MONTHS (WORTH £2400) 
  • MULTIPLE VIDEOS EDITED FROM SHOOT (E.G. MAIN PROMO, A TESTIMONIAL VIDEO, A MEET THE TEAM VIDEO AND SEVERAL TIPS AND ADVICE VLOGS FOR SOCIAL MEDIA) 
  • A DAY OF PHOTOGRAPHY EVERY 3 MONTHS (WORTH £800) 
  • FILMING DAYS CAN BE REPLACED BY ANIMATIONS DEPENDING ON PRODUCTION TIME 
  • INCLUDES FULL UNLIMITED COPYRIGHT.

INCLUDED IN THE PRICE #5: Graphic Design & Branding

Yellow help develop and grow your brand. We will produce any designs you need for printed materials or advertisements as
long as there is one design in production at a time. You will also get landing web pages for monthly marketing campaigns, so
each promotion can have its own mini website targeted at a niche audience for better conversions.


BROCHURES | BUSINESS CARDS | FLYERS | INFO PACKS | ADVERTS | EXHIBITION STANDS | ROLLER BANNERS
POSTERS | POS | BILLBOARDS | DATA CAPTURE WEB PAGES | CAMPAIGN LANDING WEB PAGES | MINI WEBSITES

PLUS...FREE CANDY FLOSS!

When you pop into the office you can help yourself to unlimited use of our candyfloss machine! You will not be  disappointed. As you can see by this picture, Rob is too addicted to even look at the camera as it is taking precious time away from the pink goodness.

REQUEST PRICES OF THE PROGRAMME & AN INFO PACK

Fill out your details in the form & we will send you over a info pack with full details.

Alternatively, call 0151 427 2900 to talk to one of the directors about how we can help with your marketing or if you would like to organise a meeting with the Managing Director.

Feel free to check out our privacy policy – We take data protection very seriously and your details will NEVER be passed to a third party.

the yellow marketing programme

SOME FREQUENTLY ASKED QUESTIONS aBOUT THE MARKETING PROGRAMME....

Do we have an account manager?

Yes, you will have an account manager who contacts you every day, but a full team will be working on your projects. So, if you call, whoever answers will know who you are and will be able to help with anything you need.

What is the contract length?

There are no long-term contracts, just an initial 3-month period and then just a 30-day rolling contract there on in.

So, if we are not doing our job you won’t keep us around long which will give you peace of mind we are working just as hard in month 10 as we did in month one.

How are you different to all the other marketing agencies out there?

Most agencies are either marketing / web OR they are design / video / media– We do it ALL in-house and we have worked on over 1000 marketing projects so we know EXACTLY what works to bring in more customers in your industry..

We offer more marketing services than anyone can offer at a price nobody will match – you essentially have access to a whole team of experts rather than just one person in house.

How many clients to do you work with on the programme?

We work with a maximum of 21 clients at a time on the programme to keep quality at a high standard.

How often do I get video and photography as part of the programme and does it include full unlimited copyright?

You will get a full day of video and photography every 3 months, fully edited and up to 3 videos from the shoot (e.g. main promotional video, testimonial and a meet the team video).

Filming days can be replaced by animations depending on production time and it all includes full unlimited copyright.

Do I get website management as part of the programme?

Yes, you will get up to 3 hours of website management each month which includes:

  • Changing/adding text on a web page
  • Changing/adding images & banners on a web page
  • Adding video content previously filmed/edited
  • Adding plug ins to WordPress
  • Resizing images
  • Adding Google, Facebook & LinkedIn tracking code,
  • Adding data capture forms to the website
  • Design changes that can be without editing code

What should my ad spend be each month?

Essentially, we like to work out how much you are willing to spend to get one customer and then how many customers you want – this lets us work out your budget and we plan your marketing accordingly. 

What are the extra charges that are not covered in the programme?

The only extra costs on the programme are occasionally as follows:

  • printing and posting – depending on how much you need
  • text marketing (just £50 per 1000)
  • travel to shoots but only if you want us around the country (however we will not charge for shoots at your office)
  • Finally, pay per click costs would obviously be paid for by the yourselves – we just add your card details to your own account.

How would we get started?

If you wanted to get started on the programme, we would first send over an agreement form with our terms and conditions –  when that is signed, we’d book in an official date to start that suits you and we’ll send over a link to our project management system to start uploading some details that we need (images, log ins, logos etc) while we wait for them we will get started with research and your marketing plan.

More marketing services than anyone else can offer at a price no one will match.

No long term commitments –  The initial sign up is for just 3 months and then its 30 days cancellation terms after that.

Multiple campaigns each month – We sit with you at the beginning of each month to confirm all the campaigns we are going to produce for you (you are not charged by the hour or day like most ‘agencies’).

Everything done in-house – All work is completed by our experts at Yellow!

Everything bespoke – You obviously have different needs and target audiences to other businesses, so we produce work specific to your requirements from scratch.

REQUEST PRICES OF THE PROGRAMME & AN INFO PACK

Fill out your details in the form & we will send you over a info pack with full details.

Alternatively, call 0151 427 2900 to talk to one of the directors about how we can help with your marketing or if you would like to organise a meeting with the Managing Director.

Feel free to check out our privacy policy – We take data protection very seriously and your details will NEVER be passed to a third party.

We will be contacting you with an info pack which includes details and costs of the Yellow Marketing Programme and we may follow up to see if you received it or had any questions about how we can help. Yellow take data protection and privacy very seriously and never pass details to external organisations. For more details on how we store data, please check out our Privacy and Data Protection Policy