Partnership Application Form – Yellow Marketing Programme

Partnership programme

Apply to be part of the Marketing Partnership Programme...

As we are taking on all the risk of this partnership, we are looking for the following criteria with our partners, to ensure trust, transparency and easy collaboration:

Ability to be transparent with results if requested (CRM Systems access, website reporting, accounts, cc’ing us in on client receipts etc)
An understanding of your current sales processes and results
Access to an advertising budget
Availability for a minimum of monthly meetings (over video is fine)
Ability to respond to communications within 48 hours (unless previously warned of holidays etc)
Our one point of contact is the business owner or a member of the senior management – we need decisions made quickly with full authority
As much detail as possible in this application to show your dedication to the partnership.

THERE IS NO COMMITMENT OR OBLIGATIONS WITH THIS APPLICATION – we take all applications and work out a shortlist of successful partners. We then approach these companies with an offer of percentages we would require to manage your campaigns. If you are happy with the percentage, you can be one of the 5 companies we will initially be partnering with.

All details provided will be confidential and never shared under any circumstances.

Name

Job Title / Role

Website

Business Name

Business Address

Explain how you will report to Yellow the leads / conversions / sales from our campaigns

Take us through your current sales process (As much detail as possible)

What is the average NUMBER of sales you get each month (not the cash figure, the number of transactions)

What percentage of that number are repeat customers?

What is the average value of a single client purchase?

What would be a monthly / quarterly / annual advertising budget you will be able to use on campaigns? (Ideally you will need a minimum of £2000 for your first campaign)

What is the amount of clients or income you need each month just to be profitable?

Do you have a contact list with email addresses? What size is it?

Who is this list / where did you get their details?

How many followers do you have on your social media? (Please list each platform you use)

Who is your target audience? (please be as detailed as possible)

We usually start with one service, product or range in an initial campaign rather than the whole business - what would this be in your case?

What unique package / offer would you provide to that service, product or range?

What is your USP? Or the USP of the service, product or range your initial campaign would use?

What companies are your biggest direct competition?

Are you currently using an agency for any of your marketing or digital support? If yes please let us know what they are managing (put n/a if you are not using agencies currently).

Do you have an in-house marketing team? Please add details and capabilities (or n/a if no in-house team)

How much traffic does your website get each month currently?

How many sales / leads come through your website only each month?

What would your targets / goals be for this partnership (feel free to add percentage growth, income and other targets)

In your industry, what is typically a satisfying growth percentage in sales annually?

How did you hear about us?

There are several companies applying for a partnership and there are only 5 places available. Why should we choose you over them? (Please provide as much details as possible)

We will be contacting you with an info pack which includes details and costs of the Yellow Marketing Programme and we may follow up to see if you received it or had any questions about how we can help. Yellow take data protection and privacy very seriously and never passes details to external organisations. For more details on how we store data, please check out our Privacy and Data Protection Policy