No one trusts anyone anymore. Especially when it comes to business. Each industry is full of sales people looking to bite the hand off a potential customer for showing any kind of interest in their offering, so customers are now more wary when it comes to making a buying decision because they don’t know who to TRUST. If your marketing does not include content that is helping show that you are THE experts in your field AND that you are more interested in the success of you customers over your own selfish needs than your marketing is destined to fail. In this video, Yellow Director David Roberts explains how to build trust with potential customers and how to turn a pitch from a sales man into a recommendation from an expert – 2 very different things (with the latter being much more effective).
Similar Posts
How YouTube PPC ads can be used by any business
YouTube targeted pay per click advertising has become an amazing tool for growing your online... Read More
How email marketing is evolving
As open rates are dropping (mainly due to inbox filters being a bit more strict... Read More
3 rules for writing press releases
If you want to get your business in the press, you need to produce press... Read More
How to target high earners in Facebook advertising
Its creepy how much facebook knows about us! But it can be really helpful for... Read More
How to improve your copywriting
Do you want to find out how to improve your copywriting? In this blog we... Read More
Common mistakes to avoid in Google Ads
In this article you will find out How to get better results from Google... Read More
Leave a Reply