No one trusts anyone anymore. Especially when it comes to business. Each industry is full of sales people looking to bite the hand off a potential customer for showing any kind of interest in their offering, so customers are now more wary when it comes to making a buying decision because they don’t know who to TRUST. If your marketing does not include content that is helping show that you are THE experts in your field AND that you are more interested in the success of you customers over your own selfish needs than your marketing is destined to fail. In this video, Yellow Director David Roberts explains how to build trust with potential customers and how to turn a pitch from a sales man into a recommendation from an expert – 2 very different things (with the latter being much more effective).