Marketing lessons learned through the pandemic.
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The pandemic has impacted nearly every industry and business we can imagine, of which marketeers have had to completely tear up the rule book and start from scratch. We had to learn these lessons fast and by necessity, to continue … Read More

Planning An Effective SEO Strategy
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SEO (Search Engine Optimisation) is a complex and intricate art. With so many plates to spin to keep your site at the top spot, it can sometimes be hard to keep track of everything at once. It’s vital to establish … Read More

What we can learn from Aldi’s Twitter tirade
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    As many of you will have seen recently, there has been a social media outburst from UK supermarket Aldi as they face a quite serious court case from competitor Marks & Spencer. Aldi’s social media team made light … Read More

How to start a podcast
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Podcasting has become a fantastic way to prove your expertise in your industry and grow a dedicated following with customers. Its easy to do too. This blog gives you a quick rundown of what equipment and software you need to … Read More

3 ways to improve your PR campaigns
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In episode #2 of the Yellow Marketing Podcast, Lynsey Vergauwe discusses 3 ways to improve results from PR campaigns and how to impress journalists. The Yellow Marketing Podcast is series of weekly conversations with the Yellow team covering all aspects … Read More

Marketing mistakes to avoid
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In this episode of the Yellow Marketing Podcast, Stephen Vaughan from Yellow Marketing discusses 4 marketing mistakes we found that most clients make that if fixed, could make a MASSIVE difference to your marketing success. Listen to find out the … Read More

How to build trust in uncertain times
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How To Build Trust In Uncertain Times Throughout the COVID-19 outbreak, there have been massive shifts in the way consumers are behaving. Whilst some are happy to keep spending, other customers are keeping the purse strings a bit tighter. You … Read More

How busy people are finding time to produce marketing content
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Content marketing is essential if you want to be seen as the expert in your field. However, where can you find the time to produce this content in your busy schedule? Yellow Marketing Director David Roberts explains how busy business … Read More

What Exactly IS Search Engine Optimisation (SEO)?
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Search Engine Optimisation (SEO) has been an integral part of running an online business for what seems like forever and the current climate has only heightened that awareness, as businesses were forced to close their doors and focus more on … Read More

How to get customers with email marketing in 2020
with No Comments Email marketing is evolving in many ways. Both positive and negative. Email open rates and click through rates are struggling to improve with the ever stricter spam folders (even if they are already a customer) but there are new … Read More

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