People want to work with people – not a logo. Now more than ever, with the invention of things like social media and reality TV, people want to know the humans behind your business. If you are not approachable, why would anyone contact you? The only people that don’t need to humanise their website is the cheapest on the market – Everyone else has to show why they are people worth investing in. In this video David Roberts explains why you need to humanise your website.