How important are social ‘likes’ to your marketing?

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Yellow Marketing Programme Director David Roberts explains how to have effective marketing on social media without obsessing about having thousands of followers. David explains how to build a quality list of followers that can actually turn into paying customers because that’s what you want at the end of the day. If you have a huge following but a lack of engagement, traffic and leads then that means your following and social media is useless! Find out how to grow your list effectively….

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